Monday, January 23, 2012

Asg 3: HTML email

This is an email advertisement for threadless.com, a artist-driven clothing company. As it is focused in unique design and artistic style, I feel like it communicates these interests clearly. The main image shown is one of the many new t-shirt designs that they are promoting, but I love that it stands alone as the ad itself.

This is an ad for the new Canon Powershot camera. Obviously, they want to include high quality images that really pop off the page and I feel like Canon really succeeded. The text and photos work cohesively without being too static and call attention to the product.

What I love best about this email is that it doesn't look like an email. This ad looks like a tangible page out of a magazine or even a postcard passed on to the viewer. It's simple, clean, and makes the viewer want to see more about the products...also love the small hint of color!

This email is a weekly newsletter from the Surfrider Foundation. This particular issue highlights the winner of a surfing contest with a brilliant photo that says it all. With a single glance, the viewer already has a good amount of information without having to read the text.

Again, simple, clean, concise. The colors are bright, eye-catching, and communicative. However, I would have liked to see a little more thought in the organization of the text and typefaces. Especially for AIGA!

This is classically Apple with a Valentine's Day twist. It sticks to the traditional design of white background highlighting the product in question, but seems to be a more creative take on a gift idea promotion. I think it's just the right amount of out-of-the-box images coupled with straight-forward design for the text.

This ad also presents the appeal of a real-life page in a single email. It reads like an old flyer or invitation that is much more inviting than a barrage of images.

This email had such constraint...in a great way! The organization says it all. It is clean without being boring or grid-like, which can disengage the viewer. The more organic shapes play off of the images and blocks of text wonderfully.

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